Web Survey Bibliography
Title An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones
Author Revilla, M.; Toninelli, D.; Ochoa, C.
Source Telematics and Informatics, 34, 1, pp. 30-42
Year 2016
Access date 16.05.2016
Abstract Some respondents already complete web surveys via mobile devices. These devices vary at several levels from PCs. In particular, we expect differences when grid questions are used due to the lower visibility on mobile devices and because in questionnaires optimized to be completed through smartphones, grids are split up into an item-by-item format. This paper reports the results of a two-wave experiment conducted in Spain in 2015, comparing three groups: PCs, smartphones not-optimized, or smartphones optimized. We found similar levels of interitem correlations, longer completion times for grid questions for smartphone respondents, and sometimes less non-differentiation for PCs. Thus, using the item-by-item format for smartphones and PCs seems the most appropriate way to improve comparability.
Access/Direct link ScienceDirect (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Ochoa, C. (12)
- Ideal and maximum length for a web survey; 2017; Revilla, M.; Ochoa, C.
- Making use of Internet interactivity to propose a dynamic presentation of web questionnaires; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones...; 2016; Revilla, M.; Toninelli, D.; Ochoa, C.
- New Generation of Online Questionnaires?; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- Quality of Different Scales in an Online Survey in Mexico and Colombia; 2016; Revilla, M.; Ochoa, C.
- Who Has Access to Mobile Devices in an Online Opt-in Panel? An Analysis of Potential Respondents for...; 2015; Revilla, M.; Toninelli, D.; Ochoa, C.; Loewe, G.
- Open narrative questions in PC and smartphones: is the device playing a role?; 2015; Revilla, M.; Ochoa, C.
- Can a non-probabilistic online panel achieve question quality similar to that of the European Social...; 2015; Revilla, M.; Saris, W. E.; Loewe, G.; Ochoa, C.
- What are the Links in a Web Survey Among Response Time, Quality, and Auto-Evaluation of the Efforts...; 2015; Revilla, M.; Ochoa, C.
- Do online access panels really need to allow and adapt surveys to mobile devices? ; 2014; Revilla, M.; Toninelli, D.; Ochoa, C.; Loewe, G.
- The need of and the demand for completing surveys on mobile devices; 2014; Toninelli, D., Revilla, M., Ochoa, C.
- What are the Links in a Web Survey Among Response Time, Quality, and Auto-Evaluation of the Efforts...; 2014; Revilla, M., Ochoa, C.